Mike Davidson Start a project
Mike Davidson sitting on a white couch

The Lodestar Process

A clear path, every time.

Websites for businesses that need to sell, book, or get the call.

Selected work

Five clients, five different problems, one process. Each built to do a job: sell, book, or get the call.

  1. 01Halden ArchitectureStudio site
  2. 02Meridian SolarQuote-to-install funnel
  3. 03Aveon HealthProduct launch
  4. 04Baan SukMenu-led restaurant site
  5. 05Fjord WaterBrand to web
Halden ArchitectureStudio site
Meridian SolarFunnel
Aveon HealthLaunch
Baan SukRestaurant
Fjord WaterBrand to web
Portrait of Mike Davidson
Mike Davidson. 20+ years in design.

Five fixed points, every project.

Every project follows the same five fixed points, so you always know where things stand, what happens next, and what it costs. No surprises, no disappearing acts.

  1. 01

    Sight

    We get clear on your goals, your customers, and what the site actually needs to do.

  2. 02

    Chart

    Your homepage is designed first, as a real clickable design, before anything else.

  3. 03

    Build

    A fast, custom-coded site takes shape on a private staging link you can watch grow.

  4. 04

    First light

    Content loaded, every screen size tested, SEO fundamentals set, and the switch is flipped.

  5. 05

    Orbit

    Hosting, security and small changes, handled, by the same person who built it.

Three packages, one way of working

Same process, same designer, every time. The difference is scope.

  1. BeaconThe essential site, done right

    $5,00050% to begin, 25% on design, 25% before launch

    • 4 to 5 pages, custom-coded
    • Mobile-first, fast-loading
    • SEO fundamentals and a training video
    About 4 weeks

  2. LodestarFlagship. The one the process is named after

    $8,50050% to begin, 25% on design, 25% before launch

    • 8 to 10 pages
    • Copywriting, page by page
    • Deeper SEO, keyword research, 30-day review
    4 to 6 weeks

  3. ConstellationNot just a new site. A new direction

    From$14,000Scoped and quoted per project

    • Everything in Lodestar
    • Brand refresh: logo, colour, type
    • One-page brand guidelines and launch kit
    6 to 10 weeks

Every package includes your first year of Orbit: hosting, domain, security, backups, and small changes, done for you. Renews annually at half your build price.

Let's build something that sells

I take on one new project a month, so every client gets my full attention.

Start a project